Digital Signage for New York HQ
THE PROJECT
The renovation and expansion of Sotheby's New York headquarters featured fully integrated digital information and a wayfinding system designed by 2x4 and brought to life by AV&C. The system leverages the Sotheby’s brand and expertise as it promotes constantly changing exhibitions and programming. I worked as the lead Software Producer for AV&C, managing the team of developers, engineers and Sotheby’s technical team to bring the digital signage system to life. The system refreshes Sotheby’s New York headquarter daily, providing a branded and versatile media program for the space that can be scheduled for daily use and all of the special events throughout the year. Photos, videos, online data as well as custom information is seamlessly integrated through layout and behavior rules in order to display exhibition programming, brand animations, custom content and way-finding.
CLIENT: Sotheby’s
AGENCY: AV&C + 2×4